London based public affairs firm Curtin&Co has this week launched a new subsidiary, Crisis Communications.
The new brand will see Curtin&Co’s existing reputation focused client work moved to the new subsidiary, which will focus solely on supporting clients in the testing and implementation of crisis communications strategies.
Crisis communications will be led by Ally Kennedy, a director at Curtin&Co and former Liberal Democrat staffer.
Formed in 2009 by Tom Curtin, Curtun&Co have previously offered crisis communications support to clients including Nestlé, AXA and EDF.
Speaking at the launch of the new offering, Curtin&Co Chief Executive Tom Curtin said: “It is a fact of life that crises will happen. When they do they can have a devastating impact on corporate reputation. In the majority of cases it is not the crisis itself that causes the damage, but the way in which the company has handled the communications surrounding the crisis.
“Our new subsidiary will be dedicated to providing expert advice to clients on how to prepare and test strategies long before a crisis hits”.