UK Charity Marie Curie Cancer Care has hired Jude Bridge to head a new directorate that includes comms, marketing, fundraising and public affairs.
Bridge joins the charity from Mothercare, where she was global brand and marketing director. She is a former director of comms for Save the Children and has worked for Publicis, United Biscuits and Unilever.
Incumbent director of policy and public affairs Imelda Redmond chose to quit Marie Curie and left the charity last week. Chris Dainty, director of comms, is set to leave at the end of the year.
Bridge said: “With an ageing population, raising awareness and public support for the extraordinary work Marie Curie does in caring for those living with terminal illnesses and their families has never been more important. I am delighted to be joining such a vital organisation and helping Marie Curie extend the reach, care and support it provides.”
Dr Jane Collins, chief executive of Marie Curie, said: “Jude will be joining at an extremely important point in Marie Curie’s history. Bringing all our public-facing activity under one directorate is key to ensuring we successfully deliver our bold and ambitious strategy. Jude’s marketing skills and general management experience, gained in both commercial and charitable sectors, will be of immense benefit to Marie Curie.”