The Wine and Spirit Trade Association (WSTA) has appointed MHP Communications on a wide-ranging corporate affairs brief following a competitive pitch.
Incumbent agency Tetra Strategy was reportedly involved in the pitch process.
MHP will support the WSTA with campaigns, public relations, policy and media engagement. MHP’s managing director, James Gurling and head of media, Ian Kirby, will both work with the WSTA as part of the brief.
The two-year contract will also cover supporting the WSTA’s corporate social responsiblity priorities on responsible drinking and alcohol-related crime.
The WSTA represents over 340 companies producing, importing, transporting and selling wines and spirits.
The trade body is set to continue its fight against minimum pricing schemes but is likely to face sustained pressure from both the Labour party and the Health Select Committee under the new leadership of the former GP and Conservative MP for Totnes Dr Sarah Wollaston.