Lvovich will lead Edelman’s global public affairs practice of more than 275 employees and will be based in London, reporting to Ben Boyd, president of practises, sectors and offerings.
Lvovich said: “I am very excited to be joining Edelman – a firm I’ve admired and respected from afar for many years – and for the opportunity to lead such a remarkable group. It is a truly exciting time to be working in international public affairs, given the growing importance of issue management in emerging markets, and I look forward to working with Edelman’s excellent practitioners to deliver a cutting-edge public affairs offer that combines global insight and best practice with deep local market expertise.”
Lvovich replaces Katie Burke, the former chair of Edelman’s global public affairs practise, who lasted less than a year in the role.
At APCO, Lvovich led international accounts for food and consumer products companies including Coca-Cola, Mead Johnson Nutrition, Mars, and SABMiller.Lvovich is a former MD for European Union public affairs at Citigate Global Consulting Group and has held positions at the PBN Company and European Public Policy Advisors.