The British Marine Federation represents over 1,500 of the 4,200 companies within the UK leisure, superyacht and small commercial marine industry, accounting for over 70 per cent of the industry’s £2.9bn turnover.
Surname & Surname and Open Road’s first campaign will promote this year’s London Boat Show in January.
The win comes eight months following Blue Rubicon’s aquisition of Open Road. Blue Rubicon launched consumer-focused Surname & Surname in March 2012.
Rebecca Jackson, PR & comms manager at the British Marine Federation, said: “We can see how each agency brings a unique set of skills while also being able to work in a fluid, collaborative way.”
Graham McMillan, director at Open Road, said: “Our work with Surname & Surname will be incredibly diverse, covering everything from consumer PR for the boat shows to corporate PR for the BMF to public affairs on all of the UK and EU issues facing the leisure marine industry, and doing so in an integrated way.”