The Chartered Institute of Public Relations (CIPR) is to be led by Rob Brown, managing director of consultancy Rule 5, from 2016.
Brown will succeed Sarah Pinch, who will take over from current president Stephen Waddington next year.
The CIPR president is chairman of the institute and has a representative role for the public relations profession in the UK.
Brown said: “The practice of public relations is undergoing a significant upheaval. It has become obvious in recent years that PR needs to change to remain relevant. The CIPR has emerged as a trailblazer in modernising public relations practice in the UK and across the world and in raising standards of professionalism. I’m very honoured to have been given the opportunity to lead the Institute and continue that process.”
Brown was named the 4th most respected individual working in PR in the UK in New Media Age’s ‘Reputation Online’ in 2011 and is author of‘Public Relations and the Social Web (2009) and co-editor of of the social media and public relations handbook Share This Too.
Brown’s nomination is in addition to 38 nominations for the 24 positions available on the CIPR Council, the organisation’s governing body, as part of the 2014 CIPR Council Election.
There were also two nominations for the position of CIPR honorary treasurer: Dan Large, director of By&Large; and Grant Thoms, director of MacThomais.
Voting will be open for three weeks from 1 September until 22 September.