With just under 100 days to go until the Scottish referendum, both sides are ramping up their campaigns to convince the ever dwindling pool of undecided voters to join their cause. The latest efforts saw both sides publish a financial report showing, unsurprisingly, that Scots would be better off if they would only vote the right way.
The UK Treasury argued that Scots would be £1,400 a year better off as part of the Union whilst the Scottish Government claimed Scots would be £1,000 better off if they voted to leave.
This kind of financial hijinks is unsurprising given how vital personal economic situations are to how Scots will vote in September.
Money Makes the World go Round
In February, YouGov asked Scots whether they felt, economically, Scotland would be better or worse off with independence. The table below highlights the referendum voting intention among those who say better or worse off:
|Ref. Vote | Economic||Better off||Worse off|
|WNV/ Don’t know||3%||4%|
YouGov for the Sun, 1,047 Scottish Adults, 3rd – 5th February 2014
Given the near perfect link between the perceived performance of the Scottish economy and referendum voting, it is no surprise to see both sides trying to convince the electorate of their case.
Perhaps just as important is how those who are unsure of the economic impact the Scottish referendum will have will vote in September. Of the 28% who did not select better or worse off economically, over a third (37%) indicate they are unsure how they will vote in September. This leave c.10% of all Scots who are undecided on both measures and, with just 14% separating the two sides (yes 37%, no 51%), convincing this group will be crucial.
So, what impact will these two new financial reports have on referendum voting intention?
Well, if past experience is any indication, not much. We’ve had white papers, threats over keeping the pound, remaining in the EU and a whole host of other announcements over the past six months and each one has had very little impact on overall voting intention.
In September, our YouGov figures were NO 52% and YES 32% and in April NO 51% with YES on 37%. Whilst there has been a small shift towards yes over this time, the speed of this change has been too small to overturn the deficit Yes finds itself with.
At this stage of the debate, most people have made up their minds and tend to believe what they want to and reject the rest. In April, a YouGov survey for Channel 4 asked whether people believe four contentious outcomes of independence would really happen.
The table below breaks down whether people believe the four would happen based on their referendum voting intention with all four messages approved or rejected based on attitudes to the referendum:
|Outcome | Ref. Voting||YES||NO|
|Scotland would be able to use the pound as part of a currency union||81%||21%|
|Scotland would be able to remain a member of the European Union||80%||24%|
|Scotland would be able to afford to keep state pensions at the current level||84%||13%|
|Major businesses and employers would leave Scotland||9%||68%|
YouGov for Channel 4, 1,208 Scottish Adults, 25th – 28th April 2014
With such a short amount of time to go, any announcements are met with a barrage of scrutiny and debate that seems to simply reaffirm positions. For Alex Salmond, time is running out to convince a sceptical public and he’ll be praying for a game changer in the 100 days remaining.
Laurence Janta-Lipinski is Research Manager in the Political and Social Research team at YouGov and has appeared on Sky News, BBC News channel, BBC Radio 5 live as well as providing local election coverage for BBC Radio London.